The 2014 NFL Player Ray Rice Domestic Abuse Case: The Analysis of Factors that Contributed to Tweets Popularity during the Scandal

Lisa Gandy; Elina Erzikova; Adrienne Hall; Kara Kuntz

The 2014 NFL Player Ray Rice Domestic Abuse Case: The Analysis of Factors that Contributed to Tweets Popularity during the Scandal

Lisa Gandy, Elina Erzikova, Adrienne Hall, Kara Kuntz

Kettering University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This case study explores characteristics of the top most retweeted tweets (n=1,032) shared during the 2014 NFL player Ray Rice domestic abuse case. A content analysis of the posts revealed that the tweets expressed opinions rather than communicated facts. Regarding sentiment, negative tweets were most common. Finally, regression analysis showed that there were five predictors of a tweet’s popularity: The number of followers of the originating tweeter, the number of tweet favorites; whether the Twitter account of the poster was verified; whether a URL was included and if Ray Rice was personally attacked in the tweet.

Original language	American English
Title of host publication	Proceedings of the 3rd European Conference on Social Media Research
State	Published - Jul 2016

Disciplines

Computer Sciences

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The_Net_Generation_s_Perceptions_of_Digi.pdfFinal published version, 14.5 MBLicense: Unspecified

Cite this

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title = "The 2014 NFL Player Ray Rice Domestic Abuse Case: The Analysis of Factors that Contributed to Tweets Popularity during the Scandal",

abstract = " This case study explores characteristics of the top most retweeted tweets (n=1,032) shared during the 2014 NFL player Ray Rice domestic abuse case. A content analysis of the posts revealed that the tweets expressed opinions rather than communicated facts. Regarding sentiment, negative tweets were most common. Finally, regression analysis showed that there were five predictors of a tweet{\textquoteright}s popularity: The number of followers of the originating tweeter, the number of tweet favorites; whether the Twitter account of the poster was verified; whether a URL was included and if Ray Rice was personally attacked in the tweet. ",

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