Entrepreneurship Education in Forty Hours — You Can Do It!

Kettering University’s terms are but eleven weeks long, allowing for forty hours of instruction. Four sections of the course over two years have proved that students can appreciate the risks, processes, and rewards of entrepreneurship in this short time frame. Students begin with a self-created idea around which to build a business, vote for best ideas, form teams (companies), and pursue the projects to develop a business plan for presentation at the conclusion of the term. Alternately, some teams are provided industrial patents to commercialize as examples of intrapreneurship. Evaluation of the results by faculty outside the course and the supplier of the patents indicate that, indeed, you can teach entrepreneurship in forty hours. This paper provides examples of student projects and discusses the project development process.